Last year was the year of the Omega Three Fatty Acid. A concept most people don’t understand and wouldn’t know how to find one if forced, almost all items last year were changed so that they could be marketed as high in omega3s. This year the big companies are pushing Vitamin D and Calcium. Who knows exactly how these nutrients are decided. Last year the brussels sprout was the it vegetable; this year it is kale. Kale is the main ingredient in every new recipe you see touted by companies. Blueberries were presented as magical because they are high in antioxidants, now it is pomegranate and acai berries.
What will it be next? Do we really need these labels? Are they helpful without context? And what really gets me is if someone eats kale every day then they aren’t getting enough variety in their diet to be healthy. People need to eat all greens, one of them being kale. People need antioxidants from a variety of sources. And yes, we should be eating more greens to get more omega3s in our diet vs. omega 6s, but putting it into grains and other things where it doesn’t belong is not the answer.